Navigation

Related Articles

Back to Latest Articles

Vanmoof uses reality distortion field for shipping

So what if you ship high-end designer bikes throughout?the world and they keep arriving in terrible condition because shipping 'partners'?mangle and abuse your packages. Of course you can start talking to your shipping partner and find out how to fix this. But odds are the delivery guy will still figure 'it's just a bike, so it can take some abuse'.


Remco Bron
Vanmoof uses reality distortion field for...

Dutch manufacturer Vanmoof had this problem and solved it by creating a reality distortion field for the delivery guys. You see, the boxes are about the same size as a high-end TV which did arrive in one piece…so they just solved their shipping problem by printing a picture of a TV on the side. Done!?Ingenious solution if you ask me.

Unless you use Fedex….

crisizuweaajktl

Hot-Orange

It actually reminds me of a story Frank told me about the start of Hot-Orange, basically an early Amazon competitor which is no longer around. They started shipping products in very bright orange boxes which looked cool, but also tipped off anyone to the contents. Since Hot-Orange sold mostly expensive high-end items often the packages went missing or were opened. This was before the times of tracking-and-tracing which made it even harder to solve.

How did they finally fix this? The awesome orange boxes were packed inside a normal brownish box to hide the content… Gone marketing advantage of a cool box but at least the customer received the package!

hotorange

Show Comments (0)

Comments

Deze website gebruikt Akismet om spam te verminderen. Bekijk hoe je reactie-gegevens worden verwerkt.

Related Articles

Nieuws

Printen, dat is toch iets van vroeger? Misschien niet!

Sommige mensen vinden printen en papier maar ouderwets en hebben liever alles digitaal. Daar valt ook wel wat voor te zeggen natuurlijk, zeker met de opkomst van steeds betere...

Posted on by Remco Bron
Nieuws

Hoe de ANWB mij overhaalde elektrische te gaan rijden

Toen we starten met Leafplan had ik nooit gedacht dat ik ooit elektrisch zou gaan rijden. Ik was een diesel man, liefst met veel pk’s en newton meters. Mijn volgende auto...

Posted on by Remco Bron